IMO the typical (low) Net connection bandwidth, and high charges for mobile data, will limit to appeal of 360 video in most markets, and that's unlikely to change any time soon.
I agree. Being in constantly contact with many potential
clients the common feeling is: wait
1) Bandwidth. Of course.
2) occasions where 360° video is a REAL advantage - providing more than "just fun".
3) Quality. The quality is good already. But is it good enough for commercial use in advertising? No.
4) Costs: both hardware and software are expensive investments which need to be done first without
knowing about the "return of investment". I saw many undertakings go downby setting too early on new technology.
5) here we have the term "too early". Now: basically it´s never too early for a technology. But it can be too early for investing
in new technology before a market is created.
If you´re lucky you are among the ones who create this new market - but that needs having "a long breath".
We see it with panorama-photography: the markt is flooded with amateurs providing mediocre quality to low costs.
Result A: many small clients paying small money for amateur-work (which doesn´t NEED to be mediocre - but usually definitely IS).
Result B: big clients who are the ones being able to pay appropriate prices for real good work in many cases feel that
"panorama photography is dead" - because the market is flooded with mediocre quality.
The hurdle for amateurs entering the 360 video market definitely is much higher because of higher investments in hardware.
So as a matter of facts it´s done by a bunch of semi-professionals equipped with enough money to take risks.
"Usual" (and real) professionals i know well think wait
- "too early". "Let the market clean up itself first - we´ll see which technology survives . . and who is among the "last men standing"
But there´s a barrier also for potential clients: how
to use interactive 360 video?where to display
it? TV? News video via the web? Online magazins? Advertising on websites? Product promotion on websites?
Aside from News video they all need more bandwidth for displaying 360video content in good HD-quality. So how to make it lucrative?
So: is now
the time to step in already?